AZIAM - The Modern Goddess Lifestyle
AZIAM is a wellness lifestyle company inspired by the ancient practices of yoga. We are committed to guiding your personal journey to your most authentic life possible; a life embracing present moment realities, developing personal strength, contemplative wisdom, self-knowledge and appreciating organic beauty. Our philosophy is simple . . .BE YOU.
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AZIAM’s intent is to first and foremost live a life of non-judgment, for that is the only way for all of us to evolve and grow. We encourage healthy authenticity combined with self-acceptance as the way to reveal one’s truest self. We encourage you to do what you need to do to be you, but at the same time, and of equal importance, we encourage you also to practice a life of consciousness and integrity. It is challenging to express one's personal truths through word; words can be altered in context, and implied/interpreted with differing perceptions than what is true. Therefore, we encourage the practice of mindfulness, of universal truths, and of pure intention; not simply creating a play of words to defend what we want to believe, because no matter how good an actor one is, or how easily one can alter absolute truth, we all still have to face reality someday. That is Yoga, or "Union".
AZIAM is committed to giving you a formula, products, services and community to help you live as you are, without judgments; we want you to unravel any chains that may bind you from being fully you. When we are all free, a positively synchronistic, natural and magical world awaits us all. No one can be free until we are all free. Once we embark on a life of true awareness, we instantly begin participating in the universal journey of discovery.
Based in Southern California, AZIAM is a wellness, fitness and active wear company founded on the principles of Yoga. AZIAM’s expertise in Yoga, nutrition and wellness forms the base of the programs and tools that we offer our customers to power their personal transformation. We have been serving the yoga market since 2003. Our offerings prior to 2008 have focused on the wellness portion of our business. 2008 saw the national launch of our first active wear line for women, 'AZIAM Modern Goddess Wear'.
Our mission is to partner with our customers, empowering them to achieve their personal best by: 1) Eliminating obstacles (Reveal), 2) Creating personal strength (Create), and 3) Accepting oneself (Be). AZIAM combines the best of Eastern and Western influences to create our products and programs so as to meet the needs of the growing yoga and fitness communities. We want our clients to be passionate, to be well, to be fit, to live fully and by all means…to be stylish!
The AZIAM Goddess Journey: Reveal. Create. Be.
Phase 1: Reveal - "The Little Yoga Goddess" and "AZIAM Girl" phases focus on defining who you are, your place in the world and the way in which you interact with the world around you. You seek to REVEAL your true nature and potential to yourself and the world at large. This phase is represented by Ganesh, the elephant god known as the remover of obstacles.
Phase 2: Create - The "Maha Mama" phase of the journey focuses on wives, lovers, teachers, mothers (new moms, old moms and mothers to be). However you classify this phase in your life, you are putting aside your needs to focus on CREATING. You are focusing on preparation for motherhood and all creative endeavors. You will learn to balance your personal needs with your caretaking responsibilities. At AZIAM, we firmly believe that to have the patience, strength and energy to care for others, you must make time to take care of yourself. This phase is represented by the Hindu Goddess Durga, also known as the “Maha Maya”. Durga Ma slays the Ego to create boundless Love.
Phase 3: Be - The "Grand Goddess" phase is the third phase of your journey; your time as a sage. Your duty to yourself is self actualization, reaping the rewards of selfless work and thus sharing your wisdom with others. A strong connection to the Divine is central to this phase, as is creating community and purpose. We especially want to guide women through post-menopausal changes, both emotional and physical, as well as utilizing their wisdom, power and awareness. This phase is represented by the Trichetra; the symbol of Triple Goddess, the all-compassionate and loving form of Mother.
